Unit 5 LO1.2http://www.bk.com/en/us/campaigns/subservient-chicken.html

http://www.bk.com/en/us/campaigns/subservient-chicken.html
This is the best viral advert...................By Far!

Unit 5 LO1.2 viral campaign

We talked about the Dove campaign and how it was trying to sell its self not any other product. Its kind of like the cadbury's advert with the gorilla playing the drums to the song which is a very good example of a viral campaign, because when one person sees it it catches on and everyone ends up knowing about it. At the end the message which they are trying to portray is that beauty is only skin deep.

Another example of a viral advertising is the coke and menthol extreme experiment. This is the advert were they use 101 2 litre diet coke bottles and 3545 menthol's and put together a sequence of amazing reactions. The aim behind this is that they are portraying randomness which is highly appreciated in the teenage world, which is obviously the target audience for the advert.

Unit 5 LO1.2 Political Campaign

In Johns lesson we looked at different campaigns including political campaigns i looked at fox hunting and printed of 4 sheets of it i still need to write notes in proof that i actually looked at it not just printed it of. i will be writing again in a week.

Unit 5 LO1.2 Drug Drive Campaign

The main message is that if you are caught drug driving that it is the same penalty than if you were drink driving, they also use paranoia that you cant control the effect that the drugs have on your eyes however hard you try.

The target audience is everyone who takes drugs and also drive (not all ways thinking about it), the offenders age usually ranges from 16-26 a rough estimate to the age of drug offenders.is this true? find some info
The campaign have used Paranoia as the main strategy of the advert. This is achived when they tell you that you cannot avoid the effect that drugs have on your eyes, when you consume them and because there are a lot of people in the car (4-5) all on drugs. This can relate to some of the lives of the age range which i mentioned last paragraph.

Unit 5 LO1.2. Questions for Avatar campaign

1) What do you think the point behind the Avatar marketing
is?

So people know that the movie is being released so they go
out to see it.

2) Where have you come across this/these adverts?

I have seen these adverts on the Internet (YouTube, ing.com,
face book), the t.v (they pick clever places to advertise
the trailer so they can sell to their target audience), i
have also seen advertisements around town.

3) Where you affected by them in any way?

The trailers and posters really made me want to go see the
movie because of the stunning animation, as a result i went
to see it twice.

4) What message is the avatar campaign trying to
communicate?

They are trying to show you how good and innovative the
animation is, its also showing you the genre of the movie to
attract their target audience.

5) The overall strategy for communicating that message
shock, surprise, charm, persuasion by rational arguments
etc.

They have persuaded most of the viewers to watch this film
by making it seem utterly mind blowing in the trailers, they
have done this by empathising the animation aspect in the
trailers.

6) The items which have been used in  the campaign ( e.g
posters, flyer's, television, adverts).

The items which thay have used in their campaign includes
posters, adverts, television and have released a console
platform game.

7) What is similar about the items in this campaign - what
tells us that they are all part of the same campaign?

They all use similar colours (mainly dark blue, orange and
green), and they keep the title in each one.

8) Who is targeted by the campaign?

People who are fond of james camerons movies also the younger generation who 
are more likley to appreciate the animation in the film.


9) How the people that created the campaign have tried to
reach that target audience.

They chose specific times to advertise Avatar on the tv, (
such as inbetween episodes of the simpsons)
so that they can target the right people.
They have used a more peacefull, mysterious (uncharted)
approch to the posters which gets you interested in it.


10) The strength's of the campaign and how successfull it is
in communicating its message.

I thought that one of the streanghts of the campaign was the fact that they
managed to get so many people anticipating the movie, but it sure did pay of because in the first week they made a massive amount of money and broke the record of amount of sales in first week.


11) Any weakness in the campaign and how it could beimproved.

Im not really sure about their being any weakness that I can think of, because they made such a good effort in promoting the sale of it.

12) Were you allready aware of this campaign.

I was aware of this campaign for a long time before the college mentioned anything about it due to magazines, internet, t.v and my freinds.