4.2 feedback on knight Crew poster

Timestamp What is your name? How old are you? Have you seen my poster or animation? What did you like/dislike about the poster? What did you like/dislike about the animation? Could you make any suggestions to improve either? Did you think that it was a suitible poster/animation for the Knight Crew production? Why?

3/11/2010 4:25:38 mr cj 18 Yes

its very creative i liked the building idear aswel as the people thort overall a good poster but i dont think i would of used yellow text N/A change the colour text loool yeah because the gang people also the buildings inplying a big town but the gun had no relevance due to the knight crew production being to do with knife crime.

3/25/2010 5:09:31 Lottie 16 Yes

The colours are very violent and are a good representation of the blood and hatred that is in the knight crew, it is very original and I think it also effective at getting its point of advertising across. I didn't seen yoyr animation but if it it is like your poster it is good. From a distance the small writing is unreadable, if you made it bigger you would be able to se it more. Yes and No, its suitable for youths but the main picture is of some holding a gun when in the book it was more about knife crime but I also think its attractive to students my age.


Evaluation

I believe that the way in which i created my poster and, what the end resultwas; effectivivley made it so i managed to comunicate my message to my taget audiance correctly.
My target audiance was aimed at those who are adolecent teenagers, after asking other people questions using my feedback questionnaire i have come to the decision that i was succesfull in cimmunicating my message accros to my target audiance.
I think could have used some more effective methods of creating my poster, however considering that i am not experienced in the software i was using, i think i achived my goals with the skills that i used.
I wasnt the one who created the slogon for our campaign.
I feel that i went around creating the campaign rather well, however the execution of it could have been better.
If i were to this campaign again i would make sure that i complete my planning sooner and in greater deatail.
Also if i were to do it again i would have more knowledge on how it all works because, one of my main problems was getting to grips with how to actually plan out my ideas and elaborate upon them.

2.3 animation screen shots

This is what the poster looked like before like when i first started.

This is how it look half way through the craetion of the poster.

And finally this is it when it was completed.

4.2 Questionnaire

Unit 5 LO3.2 • Pitch for Glyndebourne.

Unit 5 LO3.2 • Pitch and feedback Post from Glyndebourne

A few of the suggestions which Glyndebourne gave me after the presentation where.

• Try not to make the animation of the sheep not to graphic so it doesn't offend anyone.
• with my poster if i use print people often use a portrait image but on a website a lot of it is landscape, so she said it would be worth designing two versions, could use really erratic designs if posting online.
• On my questionnaire it would be a good idea to put contact details in at the bottom because then I'm all ready collecting my database for my next production or post.

I think that all these suggestions were perfectly reasonable and useful for me, so i am going to stick with them because i feel it would work out allot better if i did.

Unit 5 LO2.4 • Campaign materials inc Posters, Animations, Videos, live performances

This is my final idea for my poster; i changed around a few things from my previous design, so i could get the design i wanted.

Unit 5 LO2.4 • Campaign materials inc Posters, Animations, Videos, live performances

This is my poster which i have created
for knight crew.

It still needs a few tweaks but other than that its done.

Unit 5 LO2.3 • Pre-production documents inc:Unit 5 LO2.3 • Pre-production documents inc:Storyboards/Layouts

These are my original desighns for my poster.

Unit 5 LO2.3 & LO3.2 • Glyndebourne feedback

Hi Lawrence, Lewis and Josh

Really like you ideas, especially idea to use as viral marketing think about using this through various websites like Youtube, Vimeo, Facebook etc.

General marketing feedback

In terms of feedback from a Marketing point of view, I just thought I should re-emphasize context. I think it’s worth a reminder that in the real world all the nice creative bits are often generally outsourced to designers. So in the final presentations, we’d like to know about their rationales; a detailed summary describing how they arrived at these creative ideas and a breakdown of the marketing campaign itself. Throughout the process students should be thinking about this overall plan, keeping in mind that we’ll want them to report back on the following issues:

1/What do you want to achieve?

2/Profile of your target group(s):

What are they like?

Where are they based?

What is their experience of the arts/Glyndebourne?

What are your key messages to them?

What do you want them to do – what barriers might stop them?

3/Describe your selected methods of communication:

Why did you decide that this was the best way to communicated with your target group(s)?

Give reasons for the creative design you’ve chosen.

What are the key pieces of information your marketing assets need to convey (NB I know it’s still early stages, but I noticed that quite a few of the examples don’t include the essentials logo, date, creative team, booking information etc. so might be worth a reminder on that!!)

Think:

WHO?
WHAT?
WHERE?

WHEN?

HOW?

It might be a helpful exercise for students to mark out a timeline of how their planning/activities roll out?

4/How will this interact/complement your Press plan?

5/How will you measure the success of your marketing campaign? How will you tell if you have reached your target group?

I look forward to seeing your final pitches in December

Best Wishes

Sarah

Unit 5 LO2.3 • Project proposal and schedule

Your Name Lewis Oliver




Names of people working in your group Lewis Oliver, Laurence Ellis and Joshua Jagger's


1. What are you/your groups’ ideas for the campaign?
We are going to do a viral campaign (publicity stunt) an we are also going to make a poster advertising our viral campaign and more importantly the knight crew opera performance that Glyndebourne are doing.

2. What parts of this campaign are you individually responsible for?
at the moment i am designing 3 different posters and when i am happy with them will choose one to advertise Glyndebourne with.

3. What types of media is your campaign covering? Posters, Viral video, Audio advertising etc.
Our campaign is covering Posters, viral videos, publicity stunts and leaflets.

4. Give a detailed time plan up to Dec 11th of what you intend to do to make this campaign happen. Include Pre production; production and post production times and dates. You will also need to include rehearsal time for your pitch for Friday 11th December at the Glyndebourne.

12th Thursday- plan my animation.
13th Friday- carry on planning animation.
19th Thursday- start on my animation.
20th Friday- choose one of my poster ideas and experiment with different ideas on it to achieve my best one, then start development of poster.
26th Thursday- continue work on animation. Conduct survey.
27th Friday- carry on poster
3rd Thursday-finish off animation.
4th Friday- start practising my rehearsal.
10th Thursday continue rehearsal and finish off anything which needs finishing.

Unit 5 LO2.3 • Pre-production documents inc: Ideas to consider for our pitch to glyndebourne

Who our target audiance is
tennagers

How we will purswade our target audiance to take notice of our campaign?
We will be dressing up as sheep and doing random things.

Unit 5 LO2.2 & LO3.1 • Blog/Diary entries of work done and set

Timestamp Action completed Decisions made and the reasons behind them What I need to do next

10/16/2009 6:00:12 I Have a wing but i also have many a chicken so guess were i got my wings from but some of them were infected so i had to kill of some of my hairballs so that the jelly fish dosnt eat the snail.
In the end it all boils down to being a MASSIVE WING!!!! maaaaaaassssiiiiiivvvvvve CHICKEN WING
GRAPES FROM CHEESE ITS SELF

10/16/2009 14:54:0 Formed a group to decide on what to do for our campaign. i have josh jaggers and laurence ellis in my group and we will be dressing up as shhep and running around doing random things. Plan on how to get sheep suits and how to arrange everything.

10/22/2009 16:04:35 we created a campaign questionnaire to ask people over the web. We decided to use specific questions because the ones preset were not suitable. Carry on cheacking up on the questionnaire and the results

10/23/2009 14:52:54 We made a mindmap of ideas for our campaign poster & leaflet. some of these ideas included changing the size, what they are made out of and put images of sheep on the background also relates o campaign.. i need to folow up my ideas with what i need to do with my ideas.

11/5/2009 15:55:37 We posted a picture of our ideas for our posters and leaflets on our blogger and we stared designing our posters. we decided to make our posters mostly around the novalty of sheep. Carry on designing our posters and leaflets.

11/12/2009 16:11:29 planned my animation for glyndebourne i decided what i was oing to do such as take a picture of glyndebourne and put as a background make a visual for the animation

11/13/2009 14:52:47 i drew up a couple of ideas for my knight crew animation i decided to have a nice serene enviroment with sheep and its all peacefull , then it zooms to one sheep and then it gets stabbed in the face. carry on drawing up ideas.

11/20/2009 15:03:19 I started and nearly completed my poster for knight crew i decided to mimic a wallpaper i found online but made from my own pictures finish my poster

1/22/2010 14:48:55 today i have writen a blog describing what the responses to my presentaion glyndebourne had. i decided to go with all of the ideas that Glyndebourne had given me because they all benefit me well i need to make and complete my animation

Unit 5 LO2.1 • Flow diagram of Ideas for campaign

We mind mapped ideas about what we would do for our campaign.
We decided that we would put the Glyndebourne logo on it because it is Glyndebourne we are promoting, we will put an excentric colour scheme on it to make it stand out, we will give links to our blog, change around the size of images of the posters so there is variation in it and we will make the poster focused around sheep because Glyndebourne has alot of sheep around which is of comical value.

Unit 5 LO1.2 Analysis on BT Adverts

What do you think its about?

What the BT adverts are trying to do , is sell there product and themselves by making the programme attractive to most of the different types of audience, e.g (teens, children, adult).
By making most of the adverts all about this one family, makes most of the viewers fond of these adverts.

Where have you come across it?

I first came across this series of adverts on the t.v. They made all the adverts like a soap series so it really hooked its audience in.

Wherever you were affected by it in anyway?

The way they hooked everyone in with the series of drama and family life in there adverts does affect most of the public, As they would watch it just for the story line or would try and guess what would happen. The adverts didn't affect me hugely but i did get drawn into the story line of it.
What message the campaign is trying to communicate

A message which they are trying to show is that if you buy this product then you will be a good husband and dad to your family. They also show you what a well working, nuclear family is.
The overall strategy for communicating that message shock, surprise, charm, persuasion by rational arguments etc.

They use a Famous Actor, Chris Marshall to portray the character of the dad, this is a good way of Advertising the product because the actor is famous for being very humerus.
When the adverts are being played they use a surprising amount of emotional and positive situations to ease the viewer into the advert.
The items that have been used in the campaign (e.g posters, flyers, television adverts).

They mainly use the television to broadcast there adverts but i found on there website a picture of her smiling holding a phone plus some dialog so they obviously use other forms of adverts.
What is similar about he items in this campaign - what ells us that they are all part of the same campaign.
On the advert on the website the clothes she is wearing the posture shes in and the way shes smiling all suggests that she is happy and is backing up the information that the campaign on the t.v is telling.
Who is targeted by the campaign?

The campaign is targeting house hold owners/parents.
How the people that created the campaign have tried to reach that target audience.

They manage to target that audience by getting the viewers sometimes emotionally involved in the soap like advert.
By only putting one small bit the of storyline in each episode they succeed in drawing people in on whats going to happen next. Even when the viewers only watch the advert to to see what happens next they still take in the information of the advert and come to terms that bt is a good company which is what they are tying to say.

strengths of the campaign and how successful it is in communicating its message.

One streagth of the campaign is that i is good at aiming towards family life and how it hanges everyday, which natrally attracts alot of viewers.

Any weaknesses in the campaign and how it could be improved.

They could make more happen in the adverts by adding more (big effects)

Whether you were allredy aware of this campaign.

I have allready seen this advert before this is how i know that it attractes people in because, i heard it from someone else so i watched it and it had a soap like feeling to it.

Unit 5 LO1.2. BT Broadband A.I.D.A analysis

Awareness- They make the customer aware by when they walk in the house he talks bout random things then says " ahh i see you've spotted the BT home hub" then goes into full detail explaining about the product what other packages which will be following soon.

Interests- They interest the viewer by telling you important things like when he says about the t.v package which will be coming soon. They interest men viewers by talking abut many gadgety things, and when they talk about them there is only men in the room which also attracts male customers.

Desire- They try to convince you by saying that if you buy this product you will be a good father and will be able to care for you family.

Action- The way they portray the advertising they say things in a way that you will be drawn in.

Unit 5 LO1.2 A.I.D.A

When we talk about A. Awareness means make the customer aware of your product, message or service.

When we talk about I. interest, makes the customer interested by explaining features and benefits or justifying opinions. Visuals and sound must be interesting.

when we talk about D. Desire it means, convince the customer that they want the product or that they agree with you.

When we talk about A. Action we lead the customers to purchase the product or take action.

Unit 5 LO1.2. A.I.D.A

A. Awarness

I. Interest

D. Desire

A. Action

Unit 5 LO1.2 List on ideas for glyndbourne

The target group for the glyndbourne opera (knight crew) is my age group, so i will be aiming to attracted them.

• T.v
• Sky
• Top gear
• Film 4
  
• Family guy
• TM4-music videos

• Videos

• DVDs

• Online
• YouTube
• Face book
• My year book (social networking site)
• Twitter

• Mobile's
• Games's

• Posters

Unit 5 LO1.2. Notes on target audiance

Advertisers need to know their target group when placing adverts on t.v,magazines and social networking sites. Another key aspect to targeting your audience is what gender, age and social class they are.

The different interests of men and women are the most obvious factor in considering audience's by advertisers. There are still references to women's magazines and films such as chick flicks.

We will have to consider the style of the presentation of the text, how attractive/effective it is to our target audience, whether the content of the text is suitable/appropriate for out audience.

We need to remember that every media text that has been produced has had the intended reader in mind,at all times.

Unit 5 LO1.2http://www.bk.com/en/us/campaigns/subservient-chicken.html

http://www.bk.com/en/us/campaigns/subservient-chicken.html
This is the best viral advert...................By Far!

Unit 5 LO1.2 viral campaign

We talked about the Dove campaign and how it was trying to sell its self not any other product. Its kind of like the cadbury's advert with the gorilla playing the drums to the song which is a very good example of a viral campaign, because when one person sees it it catches on and everyone ends up knowing about it. At the end the message which they are trying to portray is that beauty is only skin deep.

Another example of a viral advertising is the coke and menthol extreme experiment. This is the advert were they use 101 2 litre diet coke bottles and 3545 menthol's and put together a sequence of amazing reactions. The aim behind this is that they are portraying randomness which is highly appreciated in the teenage world, which is obviously the target audience for the advert.

Unit 5 LO1.2 Political Campaign

In Johns lesson we looked at different campaigns including political campaigns i looked at fox hunting and printed of 4 sheets of it i still need to write notes in proof that i actually looked at it not just printed it of. i will be writing again in a week.

Unit 5 LO1.2 Drug Drive Campaign

The main message is that if you are caught drug driving that it is the same penalty than if you were drink driving, they also use paranoia that you cant control the effect that the drugs have on your eyes however hard you try.

The target audience is everyone who takes drugs and also drive (not all ways thinking about it), the offenders age usually ranges from 16-26 a rough estimate to the age of drug offenders.is this true? find some info
The campaign have used Paranoia as the main strategy of the advert. This is achived when they tell you that you cannot avoid the effect that drugs have on your eyes, when you consume them and because there are a lot of people in the car (4-5) all on drugs. This can relate to some of the lives of the age range which i mentioned last paragraph.

Unit 5 LO1.2. Questions for Avatar campaign

1) What do you think the point behind the Avatar marketing
is?

So people know that the movie is being released so they go
out to see it.

2) Where have you come across this/these adverts?

I have seen these adverts on the Internet (YouTube, ing.com,
face book), the t.v (they pick clever places to advertise
the trailer so they can sell to their target audience), i
have also seen advertisements around town.

3) Where you affected by them in any way?

The trailers and posters really made me want to go see the
movie because of the stunning animation, as a result i went
to see it twice.

4) What message is the avatar campaign trying to
communicate?

They are trying to show you how good and innovative the
animation is, its also showing you the genre of the movie to
attract their target audience.

5) The overall strategy for communicating that message
shock, surprise, charm, persuasion by rational arguments
etc.

They have persuaded most of the viewers to watch this film
by making it seem utterly mind blowing in the trailers, they
have done this by empathising the animation aspect in the
trailers.

6) The items which have been used in  the campaign ( e.g
posters, flyer's, television, adverts).

The items which thay have used in their campaign includes
posters, adverts, television and have released a console
platform game.

7) What is similar about the items in this campaign - what
tells us that they are all part of the same campaign?

They all use similar colours (mainly dark blue, orange and
green), and they keep the title in each one.

8) Who is targeted by the campaign?

People who are fond of james camerons movies also the younger generation who 
are more likley to appreciate the animation in the film.


9) How the people that created the campaign have tried to
reach that target audience.

They chose specific times to advertise Avatar on the tv, (
such as inbetween episodes of the simpsons)
so that they can target the right people.
They have used a more peacefull, mysterious (uncharted)
approch to the posters which gets you interested in it.


10) The strength's of the campaign and how successfull it is
in communicating its message.

I thought that one of the streanghts of the campaign was the fact that they
managed to get so many people anticipating the movie, but it sure did pay of because in the first week they made a massive amount of money and broke the record of amount of sales in first week.


11) Any weakness in the campaign and how it could beimproved.

Im not really sure about their being any weakness that I can think of, because they made such a good effort in promoting the sale of it.

12) Were you allready aware of this campaign.

I was aware of this campaign for a long time before the college mentioned anything about it due to magazines, internet, t.v and my freinds.