Unit 5 LO1.2 Drug Drive Campaign

The main message is that if you are caught drug driving that it is the same penalty than if you were drink driving, they also use paranoia that you cant control the effect that the drugs have on your eyes however hard you try.

The target audience is everyone who takes drugs and also drive (not all ways thinking about it), the offenders age usually ranges from 16-26 a rough estimate to the age of drug offenders.is this true? find some info
The campaign have used Paranoia as the main strategy of the advert. This is achived when they tell you that you cannot avoid the effect that drugs have on your eyes, when you consume them and because there are a lot of people in the car (4-5) all on drugs. This can relate to some of the lives of the age range which i mentioned last paragraph.