Who our target audiance is
tennagers
How we will purswade our target audiance to take notice of our campaign?
We will be dressing up as sheep and doing random things.
Saturday, 17 October 2009
Friday, 16 October 2009
Unit 5 LO2.2 & LO3.1 • Blog/Diary entries of work done and set
Timestamp Action completed Decisions made and the reasons behind them What I need to do next
10/16/2009 6:00:12 I Have a wing but i also have many a chicken so guess were i got my wings from but some of them were infected so i had to kill of some of my hairballs so that the jelly fish dosnt eat the snail.
In the end it all boils down to being a MASSIVE WING!!!! maaaaaaassssiiiiiivvvvvve CHICKEN WING
GRAPES FROM CHEESE ITS SELF
10/16/2009 14:54:0 Formed a group to decide on what to do for our campaign. i have josh jaggers and laurence ellis in my group and we will be dressing up as shhep and running around doing random things. Plan on how to get sheep suits and how to arrange everything.
10/22/2009 16:04:35 we created a campaign questionnaire to ask people over the web. We decided to use specific questions because the ones preset were not suitable. Carry on cheacking up on the questionnaire and the results
10/23/2009 14:52:54 We made a mindmap of ideas for our campaign poster & leaflet. some of these ideas included changing the size, what they are made out of and put images of sheep on the background also relates o campaign.. i need to folow up my ideas with what i need to do with my ideas.
11/5/2009 15:55:37 We posted a picture of our ideas for our posters and leaflets on our blogger and we stared designing our posters. we decided to make our posters mostly around the novalty of sheep. Carry on designing our posters and leaflets.
11/12/2009 16:11:29 planned my animation for glyndebourne i decided what i was oing to do such as take a picture of glyndebourne and put as a background make a visual for the animation
11/13/2009 14:52:47 i drew up a couple of ideas for my knight crew animation i decided to have a nice serene enviroment with sheep and its all peacefull , then it zooms to one sheep and then it gets stabbed in the face. carry on drawing up ideas.
11/20/2009 15:03:19 I started and nearly completed my poster for knight crew i decided to mimic a wallpaper i found online but made from my own pictures finish my poster
1/22/2010 14:48:55 today i have writen a blog describing what the responses to my presentaion glyndebourne had. i decided to go with all of the ideas that Glyndebourne had given me because they all benefit me well i need to make and complete my animation
10/16/2009 6:00:12 I Have a wing but i also have many a chicken so guess were i got my wings from but some of them were infected so i had to kill of some of my hairballs so that the jelly fish dosnt eat the snail.
In the end it all boils down to being a MASSIVE WING!!!! maaaaaaassssiiiiiivvvvvve CHICKEN WING
GRAPES FROM CHEESE ITS SELF
10/16/2009 14:54:0 Formed a group to decide on what to do for our campaign. i have josh jaggers and laurence ellis in my group and we will be dressing up as shhep and running around doing random things. Plan on how to get sheep suits and how to arrange everything.
10/22/2009 16:04:35 we created a campaign questionnaire to ask people over the web. We decided to use specific questions because the ones preset were not suitable. Carry on cheacking up on the questionnaire and the results
10/23/2009 14:52:54 We made a mindmap of ideas for our campaign poster & leaflet. some of these ideas included changing the size, what they are made out of and put images of sheep on the background also relates o campaign.. i need to folow up my ideas with what i need to do with my ideas.
11/5/2009 15:55:37 We posted a picture of our ideas for our posters and leaflets on our blogger and we stared designing our posters. we decided to make our posters mostly around the novalty of sheep. Carry on designing our posters and leaflets.
11/12/2009 16:11:29 planned my animation for glyndebourne i decided what i was oing to do such as take a picture of glyndebourne and put as a background make a visual for the animation
11/13/2009 14:52:47 i drew up a couple of ideas for my knight crew animation i decided to have a nice serene enviroment with sheep and its all peacefull , then it zooms to one sheep and then it gets stabbed in the face. carry on drawing up ideas.
11/20/2009 15:03:19 I started and nearly completed my poster for knight crew i decided to mimic a wallpaper i found online but made from my own pictures finish my poster
1/22/2010 14:48:55 today i have writen a blog describing what the responses to my presentaion glyndebourne had. i decided to go with all of the ideas that Glyndebourne had given me because they all benefit me well i need to make and complete my animation
Thursday, 15 October 2009
Unit 5 LO2.1 • Flow diagram of Ideas for campaign
We mind mapped ideas about what we would do for our campaign.
We decided that we would put the Glyndebourne logo on it because it is Glyndebourne we are promoting, we will put an excentric colour scheme on it to make it stand out, we will give links to our blog, change around the size of images of the posters so there is variation in it and we will make the poster focused around sheep because Glyndebourne has alot of sheep around which is of comical value.
Unit 5 LO1.2 Analysis on BT Adverts
What do you think its about?
What the BT adverts are trying to do , is sell there product and themselves by making the programme attractive to most of the different types of audience, e.g (teens, children, adult).
By making most of the adverts all about this one family, makes most of the viewers fond of these adverts.
Where have you come across it?
I first came across this series of adverts on the t.v. They made all the adverts like a soap series so it really hooked its audience in.
Wherever you were affected by it in anyway?
The way they hooked everyone in with the series of drama and family life in there adverts does affect most of the public, As they would watch it just for the story line or would try and guess what would happen. The adverts didn't affect me hugely but i did get drawn into the story line of it.
What message the campaign is trying to communicate
A message which they are trying to show is that if you buy this product then you will be a good husband and dad to your family. They also show you what a well working, nuclear family is.
The overall strategy for communicating that message shock, surprise, charm, persuasion by rational arguments etc.
They use a Famous Actor, Chris Marshall to portray the character of the dad, this is a good way of Advertising the product because the actor is famous for being very humerus.
When the adverts are being played they use a surprising amount of emotional and positive situations to ease the viewer into the advert.
The items that have been used in the campaign (e.g posters, flyers, television adverts).
They mainly use the television to broadcast there adverts but i found on there website a picture of her smiling holding a phone plus some dialog so they obviously use other forms of adverts.
What is similar about he items in this campaign - what ells us that they are all part of the same campaign.
On the advert on the website the clothes she is wearing the posture shes in and the way shes smiling all suggests that she is happy and is backing up the information that the campaign on the t.v is telling.
Who is targeted by the campaign?
The campaign is targeting house hold owners/parents.
How the people that created the campaign have tried to reach that target audience.
They manage to target that audience by getting the viewers sometimes emotionally involved in the soap like advert.
By only putting one small bit the of storyline in each episode they succeed in drawing people in on whats going to happen next. Even when the viewers only watch the advert to to see what happens next they still take in the information of the advert and come to terms that bt is a good company which is what they are tying to say.
strengths of the campaign and how successful it is in communicating its message.
One streagth of the campaign is that i is good at aiming towards family life and how it hanges everyday, which natrally attracts alot of viewers.
Any weaknesses in the campaign and how it could be improved.
They could make more happen in the adverts by adding more (big effects)
Whether you were allredy aware of this campaign.
I have allready seen this advert before this is how i know that it attractes people in because, i heard it from someone else so i watched it and it had a soap like feeling to it.
What the BT adverts are trying to do , is sell there product and themselves by making the programme attractive to most of the different types of audience, e.g (teens, children, adult).
By making most of the adverts all about this one family, makes most of the viewers fond of these adverts.
Where have you come across it?
I first came across this series of adverts on the t.v. They made all the adverts like a soap series so it really hooked its audience in.
Wherever you were affected by it in anyway?
The way they hooked everyone in with the series of drama and family life in there adverts does affect most of the public, As they would watch it just for the story line or would try and guess what would happen. The adverts didn't affect me hugely but i did get drawn into the story line of it.
What message the campaign is trying to communicate
A message which they are trying to show is that if you buy this product then you will be a good husband and dad to your family. They also show you what a well working, nuclear family is.
The overall strategy for communicating that message shock, surprise, charm, persuasion by rational arguments etc.
They use a Famous Actor, Chris Marshall to portray the character of the dad, this is a good way of Advertising the product because the actor is famous for being very humerus.
When the adverts are being played they use a surprising amount of emotional and positive situations to ease the viewer into the advert.
The items that have been used in the campaign (e.g posters, flyers, television adverts).
They mainly use the television to broadcast there adverts but i found on there website a picture of her smiling holding a phone plus some dialog so they obviously use other forms of adverts.
What is similar about he items in this campaign - what ells us that they are all part of the same campaign.
On the advert on the website the clothes she is wearing the posture shes in and the way shes smiling all suggests that she is happy and is backing up the information that the campaign on the t.v is telling.
Who is targeted by the campaign?
The campaign is targeting house hold owners/parents.
How the people that created the campaign have tried to reach that target audience.
They manage to target that audience by getting the viewers sometimes emotionally involved in the soap like advert.
By only putting one small bit the of storyline in each episode they succeed in drawing people in on whats going to happen next. Even when the viewers only watch the advert to to see what happens next they still take in the information of the advert and come to terms that bt is a good company which is what they are tying to say.
strengths of the campaign and how successful it is in communicating its message.
One streagth of the campaign is that i is good at aiming towards family life and how it hanges everyday, which natrally attracts alot of viewers.
Any weaknesses in the campaign and how it could be improved.
They could make more happen in the adverts by adding more (big effects)
Whether you were allredy aware of this campaign.
I have allready seen this advert before this is how i know that it attractes people in because, i heard it from someone else so i watched it and it had a soap like feeling to it.
Thursday, 8 October 2009
Unit 5 LO1.2. BT Broadband A.I.D.A analysis
Awareness- They make the customer aware by when they walk in the house he talks bout random things then says " ahh i see you've spotted the BT home hub" then goes into full detail explaining about the product what other packages which will be following soon.
Interests- They interest the viewer by telling you important things like when he says about the t.v package which will be coming soon. They interest men viewers by talking abut many gadgety things, and when they talk about them there is only men in the room which also attracts male customers.
Desire- They try to convince you by saying that if you buy this product you will be a good father and will be able to care for you family.
Action- The way they portray the advertising they say things in a way that you will be drawn in.
Interests- They interest the viewer by telling you important things like when he says about the t.v package which will be coming soon. They interest men viewers by talking abut many gadgety things, and when they talk about them there is only men in the room which also attracts male customers.
Desire- They try to convince you by saying that if you buy this product you will be a good father and will be able to care for you family.
Action- The way they portray the advertising they say things in a way that you will be drawn in.
Unit 5 LO1.2 A.I.D.A
When we talk about A. Awareness means make the customer aware of your product, message or service.
When we talk about I. interest, makes the customer interested by explaining features and benefits or justifying opinions. Visuals and sound must be interesting.
when we talk about D. Desire it means, convince the customer that they want the product or that they agree with you.
When we talk about A. Action we lead the customers to purchase the product or take action.
When we talk about I. interest, makes the customer interested by explaining features and benefits or justifying opinions. Visuals and sound must be interesting.
when we talk about D. Desire it means, convince the customer that they want the product or that they agree with you.
When we talk about A. Action we lead the customers to purchase the product or take action.
Friday, 2 October 2009
Unit 5 LO1.2 List on ideas for glyndbourne
The target group for the glyndbourne opera (knight crew) is my age group, so i will be aiming to attracted them.
- T.v
- Sky
- Top gear
- Film 4
- Family guy
- TM4-music videos
- Videos
- DVDs
- Online
- YouTube
- Face book
- My year book (social networking site)
- Mobile's
- Games's
- Posters
Unit 5 LO1.2. Notes on target audiance
Advertisers need to know their target group when placing adverts on t.v,magazines and social networking sites. Another key aspect to targeting your audience is what gender, age and social class they are.
The different interests of men and women are the most obvious factor in considering audience's by advertisers. There are still references to women's magazines and films such as chick flicks.
We will have to consider the style of the presentation of the text, how attractive/effective it is to our target audience, whether the content of the text is suitable/appropriate for out audience.
We need to remember that every media text that has been produced has had the intended reader in mind,at all times.
The different interests of men and women are the most obvious factor in considering audience's by advertisers. There are still references to women's magazines and films such as chick flicks.
We will have to consider the style of the presentation of the text, how attractive/effective it is to our target audience, whether the content of the text is suitable/appropriate for out audience.
We need to remember that every media text that has been produced has had the intended reader in mind,at all times.
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