Unit 5 LO1.2. Questions for Avatar campaign

1) What do you think the point behind the Avatar marketing
is?

So people know that the movie is being released so they go
out to see it.

2) Where have you come across this/these adverts?

I have seen these adverts on the Internet (YouTube, ing.com,
face book), the t.v (they pick clever places to advertise
the trailer so they can sell to their target audience), i
have also seen advertisements around town.

3) Where you affected by them in any way?

The trailers and posters really made me want to go see the
movie because of the stunning animation, as a result i went
to see it twice.

4) What message is the avatar campaign trying to
communicate?

They are trying to show you how good and innovative the
animation is, its also showing you the genre of the movie to
attract their target audience.

5) The overall strategy for communicating that message
shock, surprise, charm, persuasion by rational arguments
etc.

They have persuaded most of the viewers to watch this film
by making it seem utterly mind blowing in the trailers, they
have done this by empathising the animation aspect in the
trailers.

6) The items which have been used in  the campaign ( e.g
posters, flyer's, television, adverts).

The items which thay have used in their campaign includes
posters, adverts, television and have released a console
platform game.

7) What is similar about the items in this campaign - what
tells us that they are all part of the same campaign?

They all use similar colours (mainly dark blue, orange and
green), and they keep the title in each one.

8) Who is targeted by the campaign?

People who are fond of james camerons movies also the younger generation who 
are more likley to appreciate the animation in the film.


9) How the people that created the campaign have tried to
reach that target audience.

They chose specific times to advertise Avatar on the tv, (
such as inbetween episodes of the simpsons)
so that they can target the right people.
They have used a more peacefull, mysterious (uncharted)
approch to the posters which gets you interested in it.


10) The strength's of the campaign and how successfull it is
in communicating its message.

I thought that one of the streanghts of the campaign was the fact that they
managed to get so many people anticipating the movie, but it sure did pay of because in the first week they made a massive amount of money and broke the record of amount of sales in first week.


11) Any weakness in the campaign and how it could beimproved.

Im not really sure about their being any weakness that I can think of, because they made such a good effort in promoting the sale of it.

12) Were you allready aware of this campaign.

I was aware of this campaign for a long time before the college mentioned anything about it due to magazines, internet, t.v and my freinds.