Unit 5 LO1.2 Analysis on BT Adverts

What do you think its about?

What the BT adverts are trying to do , is sell there product and themselves by making the programme attractive to most of the different types of audience, e.g (teens, children, adult).
By making most of the adverts all about this one family, makes most of the viewers fond of these adverts.

Where have you come across it?

I first came across this series of adverts on the t.v. They made all the adverts like a soap series so it really hooked its audience in.

Wherever you were affected by it in anyway?

The way they hooked everyone in with the series of drama and family life in there adverts does affect most of the public, As they would watch it just for the story line or would try and guess what would happen. The adverts didn't affect me hugely but i did get drawn into the story line of it.
What message the campaign is trying to communicate

A message which they are trying to show is that if you buy this product then you will be a good husband and dad to your family. They also show you what a well working, nuclear family is.
The overall strategy for communicating that message shock, surprise, charm, persuasion by rational arguments etc.

They use a Famous Actor, Chris Marshall to portray the character of the dad, this is a good way of Advertising the product because the actor is famous for being very humerus.
When the adverts are being played they use a surprising amount of emotional and positive situations to ease the viewer into the advert.
The items that have been used in the campaign (e.g posters, flyers, television adverts).

They mainly use the television to broadcast there adverts but i found on there website a picture of her smiling holding a phone plus some dialog so they obviously use other forms of adverts.
What is similar about he items in this campaign - what ells us that they are all part of the same campaign.
On the advert on the website the clothes she is wearing the posture shes in and the way shes smiling all suggests that she is happy and is backing up the information that the campaign on the t.v is telling.
Who is targeted by the campaign?

The campaign is targeting house hold owners/parents.
How the people that created the campaign have tried to reach that target audience.

They manage to target that audience by getting the viewers sometimes emotionally involved in the soap like advert.
By only putting one small bit the of storyline in each episode they succeed in drawing people in on whats going to happen next. Even when the viewers only watch the advert to to see what happens next they still take in the information of the advert and come to terms that bt is a good company which is what they are tying to say.

strengths of the campaign and how successful it is in communicating its message.

One streagth of the campaign is that i is good at aiming towards family life and how it hanges everyday, which natrally attracts alot of viewers.

Any weaknesses in the campaign and how it could be improved.

They could make more happen in the adverts by adding more (big effects)

Whether you were allredy aware of this campaign.

I have allready seen this advert before this is how i know that it attractes people in because, i heard it from someone else so i watched it and it had a soap like feeling to it.