Unit 5 LO1.1. Presentation on different campaigns

Thursday, 8 October 2009

Unit 5 LO1.2. BT Broadband A.I.D.A analysis

Awareness- They make the customer aware by when they walk in the house he talks bout random things then says " ahh i see you've spotted the BT home hub" then goes into full detail explaining about the product what other packages which will be following soon.

Interests- They interest the viewer by telling you important things like when he says about the t.v package which will be coming soon. They interest men viewers by talking abut many gadgety things, and when they talk about them there is only men in the room which also attracts male customers.

Desire- They try to convince you by saying that if you buy this product you will be a good father and will be able to care for you family.

Action- The way they portray the advertising they say things in a way that you will be drawn in.

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