When we talk about A. Awareness means make the customer aware of your product, message or service.
When we talk about I. interest, makes the customer interested by explaining features and benefits or justifying opinions. Visuals and sound must be interesting.
when we talk about D. Desire it means, convince the customer that they want the product or that they agree with you.
When we talk about A. Action we lead the customers to purchase the product or take action.
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